The Benefits of Advertising on Facebook
Since its inception in 2004 Facebook has made huge impacts on how we socialize, process information, and navigate our online world. With over 2 billion active monthly users worldwide, Facebook is here to stay. With so much influence globally it’s no wonder that so many businesses are utilizing the advertising aspect of Facebook. Here are a few reasons you should consider using it for your business.
Target Audience - Facebook is a wealth of demographic information. Anything listed on a users profile can be used to target them as part of your audience. Not only can you target, gender, age, and location but also education, major, workplace, relationship status, and even interests in music, books, media, and sports. And with most Facebook users checking in several times a day, you know your advertising will be in front of your audience.
Customizable Ads - With the wealth of demographic knowledge also comes the power to customize your ads to specific target groups. You can tailor your ad based on age or varying interests. Perhaps you want to target football fans, customize the ad based on which team users are a fan of.
Remarket to get conversion - Let's say someone visits your website, but doesn’t buy anything or engage completely in it. That’s where Facebook ads come in. You can re-engage your recent website visitors leading to more exposure and higher conversion.
Monitor ads in real time - The benefits of monitoring your ad’s success is that you can see exactly who is clicking your ad and who is not! You can make adjustments in real time to align your ads to the right target audience and quickly adjust ads that are not finding success.
It’s cost effective - Facebook is one of the most cost effective ways to advertise. You can reach a specified audience for relatively cheap and know that you’re reaching who you want to reach most. You can also set a specific budget within Facebook to ensure you stick to it.
Facebook has the power to reach who you want to in ways that are specific and measurable. It’s a powerful marketing tool for your business no matter the size.