Our Approach is based upon the three most important elements of social media marketing: Audience, Engagement and Influence. In our experience, brand success on social media is best achieved through thoughtful, strategic and rigorous implementation of these three elements. If you can target the right audience, and engage them well, you will be influential. 

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AUDIENCE

Making sure your following on social media consists of members from your target market is key to success. One of the reasons social media is such an impactful marketing tool is the fact that messages can be placed directly in front of who you want. We can analyze your audience and determine what platforms and content they are most likely to engage with and create and implement a strategic targeting campaign. By using key words and phrases to monitor the different social platforms for leads and followers, we can make sure your messages are getting in front of all of the right people.

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ENGAGEMENT

Once we've cultivated the right audience for you, we then need to engage them to keep them interested. Knowing what types of content garner the most engagement and running analytics to show what time of the day to post will be essential to be effective. With our help, we can also position your posts or advertisements to gain the most reach, and help cultivate opportunities to develop key relationships with industry influencers.  

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INFLUENCE

The final element to our approach focuses on influence. This is the sum of all our social strategies. Audience + Engagement = Influence. Whether it's to become an influential thought leader, or influence people to buy your product or follow your mission, every business is seeking to influence the potential consumer. This is the aspect of our social strategies that consist of measurement and analytics. How influential is your strategy? What changes can we make to be even more influential? What's working and not working? The most effective social media campaigns are not a one-time deal, but are constantly evolving and improving. 

Social Media.        Graphic Design.         Digital Marketing.         Branding.         Pay Per Click.         SEO.        Website development.

 

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